Practice of Scenario Planning; Royal. Dutch. Shell Style

Scenario Planning: an Evaluation of Practice

The Context Scenario Planning is fast becoming one of the most popul(lr and persuasive tcchniques, used in strategic plan ni ng and foresighting cxercises of aU kinds in both public and private sectors, It is likely that the approach will playa more prominent role in helping organisations and agencies from all parts of the economy, governance and society in Ireland think, talk, act and plan d i...

the rivalry between anglo-iranian oil company and royal dutch shell (1909-1918)

it seems we might be allowed to trace a serious rivalry between two great oil companies of great britain, i.e. anglo-iranian oil company and royal dutch shell- at the eve of 20th century. this presumed rivalry itself seemed to be a result of two important developments in british industry: conversion of the fuel consumption of british navy from coal to petrol; a development which raised the comp...

CRM Excellence at KLM Royal Dutch Airlines

This teaching case tells the story of the rebirth of CRM at KLM Royal Dutch Airlines since 2002 and its successful liftoff during 2003, for which KLM received Gartner’s 2004 CRM Excellence Award. The Award presents a natural moment of reflection on past CRM achievements and future plans. The case allows us to (1) dissect a CRM success story, that contrasts nicely with many of the CRM horror sto...

Introduction to Scenario Planning

Scenario Planning for Strategic Regional Transportation Planning

This paper proposes a framework for using business and organizational scenario-planning techniques for regional strategic transportation-planning purposes. The paper provides a brief history of scenario planning as it emerged from business-strategic planning activities and gives an overview of its goals and limitations. The paper then reviews the context for scenario planning in regional transp...